/ Jaguar

Jaguar Land Rover Reinvents The Wheel... The Steering Wheel!

The future of the humble steering has been glamed up by Jaguar Land Rover, more to the point it's a concept study on the future of a connected transportation system and design. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks. Sayer could signal your membership of our on-demand service club.

Imagine a future of autonomous, connected and electric cars where you don’t own a single car, but instead call upon the vehicle of your choice where and when you need it.

That’s a future vision Jaguar Land Rover is exploring with Sayer, the connected steering wheel that could be the only part of the car you own.

Need to be at a meeting two hours away from home by 8am tomorrow? Simply ask Sayer from the comfort of your living room and it will work out when you get up, when a car needs to autonomously arrive at your door and even advise which parts of the journey you might enjoy driving yourself.

Sayer is so named after, Malcolm Sayer, who worked for the British marque between 1951 and 1970.