/ Rolls Royce

Silicon Valley Hippies Are Now Rich Enough To Buy Bespoke Rolls Royces, How Did This Happen?

Benjamin Treynor Sloss, Vice President of Engineering at Google and a well-known car enthusiast, has taken delivery of a very personal Rolls-Royce Dawn Black Badge at this year’s Pebble Beach Concours d’Elegance. Presented to him by Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, the bespoke Dawn Black Badge was created in collaboration with the Rolls-Royce Bespoke Collective in Goodwood, England in the Slosses’ personal livery.

Ben Sloss worked closely with the Bespoke Collective at the Home of Rolls-Royce in Goodwood to realize his vision for his perfect personal Rolls-Royce.
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His motor-racing pursuits led him to the more driver-focused Dawn Black Badge as the canvas for his vision, a reinterpretation of the livery on the couple's racing cars.

The Bespoke Collective set to work reinterpreting the color scheme into Rolls-Royce design language, creating two new bespoke paint colors for the exterior of his Dawn Black Badge.
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The same color scheme is continued throughout the interior of Sloss’ Dawn Black Badge, with the seats, dashboard, tonneau cover and rear seat waterfall clad in Navy Blue leathers, highlighted with Bright Yellow seat piping, stitched RR headrest logos and, unique to Black Badge models an infinity logo between the rear seats.
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The yellow theme continues in the cabin with a yellow flash along the door interiors, two-tone Navy Blue and Bright Yellow steering wheel and an exclusively developed Bright Yellow pinstripe applied to the Piano Milori Blue wood dashboard, the first use of Milori Blue outside the one-off customer Phantom, ‘Whispered Muse’, shown at the 2018 Geneva Motor Show.

Sloss’ Dawn Black Badge is finished with a Navy Blue leather-clad Aero Cowling enclosing the rear seats.